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Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
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Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
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Nike's “Just Do It,” the Last Great Advertising Tagline, Celebrates its 25th Birthday | MDG Solutions
![Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer, Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,](https://pbs.twimg.com/media/D-FR0ZeWkAELTsa.jpg)
Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,
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Just Do It” Campaign by Nike, Most Profitable Tagline of all the Time – Genesis-The Marketing Club @LBSIM
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