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Adidas in China: Success through reaching low tier-cities & digital strategy
Nike Latest Legal Move Could Cost Adidas $800M in Primeknit Shoe Sales
Adidas Provides Update on 2020 Goals: “Speed, Key Cities and Open Source” – Sourcing Journal
Case Study: #Nike – Direct-to-consumer through #digital
Adidas and Nike,Two Sportswear Giants and Rivals on Sustainability: Who Wins? - Impakter
April M Rivera M.S - Director of Key City Activation - adidas | LinkedIn
Lululemon's Strategy: the Challenger Threatens the Big Activewear Players
Nike E-Commerce: How Nike's DTC Strategy Hits 50% Digital Penetration
Nike Goes Lean and Mean | Barron's
Nike's Marketing Strategy: You Should Be (Just) Doing it Too
Adidas nike case study
Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025 - Retail TouchPoints
Adidas details ambitions in Western Europe
How Adidas Has Bounced Back In China - Worldcrunch
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PDF) SEGMENTATION, TARGETING AND POSITIONING STRATEGY OF NIKE & BUYING DECISION ANALYSIS
Nike E-Commerce: How Nike's DTC Strategy Hits 50% Digital Penetration
Adidas Brand Distribution Strategy - Global Brand Best Practice in Action
Adidas: Why I Love The Shoes And The Stock (OTCMKTS:ADDYY) | Seeking Alpha
Adidas are Challenging Nike to The Marketing Throne
Sneaker Industry Report Q1 2021: Nike Moving at Warp Speed
New Marketing Strategy: Adidas is Focusing on Chosen Cities
Adidas lags Nike in most markets, but is catching up in China — Quartz
Adidas details 'revolutionary' three-pillar strategy as it aims to reclaim lost ground
Nikes are getting harder to find at stores. Here's why | CNN Business
Why Nike and I believe the future of influence lies in cities, not countries.
adidas brand — Meg Winters
Nike Restructure Plan Is a Copy of Adidas
Drapers Investigates: Do Nike and Adidas hold too much power?
Adidas vs. Nike vs. Under Armour
Marie Gras - Senior Director Key City Paris - adidas | LinkedIn
Nike and Adidas are in a digital arms race — Quartz
The “Key City” strategy for building iconic consumer brands | by Levin Bunz | Medium
Adidas - Peter Fisk
Key Takeaways From Adidas' Social Media Strategy | Socialinsider
Adidas Brand Distribution Strategy - Global Brand Best Practice in Action
Just Do It: What We Can Learn from Nike's $39B Marketing Strategy
Adidas CEO Says “Creating the New” Initiative Making Strides – Sourcing Journal
How Nike's Direct-to-Consumer Strategy Is Crushing the Competition – Footwear News
Nike Strategy - How Nike Became Successful and the Leader in the Sports Product Market
The “Key City” strategy for building iconic consumer brands | by Levin Bunz | Medium
3 Ways Nike's DTC and Digital Plan is Succeeding in the Marketplace – Footwear News
How Adidas Converted the Cool Kids | BoF
Adidas Goes After Nike with Digital Strategy
Marketing Strategy of Adidas | Adidas Target Market
Adidas announces five-year plan, aims to double online sales
6 Things You Should Know About Adidas' Digital Marketing Strategy
Nike, Adidas Talk About New York Retail Plans | Fortune
Community Decoded: 5 Ways Nike Wins With Community Marketing
Nike E-Commerce: How Nike's DTC Strategy Hits 50% Digital Penetration
Closing down on Nike biggest challenge for new Adidas CEO | Business News,The Indian Express
Why Adidas Is Outperforming Nike, Under Armour | Fortune
Nike outranks Adidas in its own home: sells more footwear that its arch-rival | MDS
The battle for sporting goods supremacy: Nike vs Adidas | IG Bank Switzerland
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