![Let's Talk About Brand Benefits and a Reason to Believe | by Felicia C. Sullivan | Marketing Made Simple | Medium Let's Talk About Brand Benefits and a Reason to Believe | by Felicia C. Sullivan | Marketing Made Simple | Medium](https://miro.medium.com/max/1660/1*-YNJSfS0y0mGIBT1d2IUuA.jpeg)
Let's Talk About Brand Benefits and a Reason to Believe | by Felicia C. Sullivan | Marketing Made Simple | Medium
![Strategy Tips on Twitter: "Anyone interested in some brand benefits ladders @minimalstrat worked some back for Lego, Monzo, and Nike. https://t.co/9VqbR6GCrk" / Twitter Strategy Tips on Twitter: "Anyone interested in some brand benefits ladders @minimalstrat worked some back for Lego, Monzo, and Nike. https://t.co/9VqbR6GCrk" / Twitter](https://pbs.twimg.com/media/Ed6XKXFVoAI0sBX.png)
Strategy Tips on Twitter: "Anyone interested in some brand benefits ladders @minimalstrat worked some back for Lego, Monzo, and Nike. https://t.co/9VqbR6GCrk" / Twitter
![When do I lean on a functional benefit versus an emotional benefit? - Ironclad Brand Strategy (en-US) When do I lean on a functional benefit versus an emotional benefit? - Ironclad Brand Strategy (en-US)](https://ironcladbrandstrategy.com/content/articles/_650xAUTO_fit_center-center_none/AskLindsay-FunctionalEmotional.jpg)
When do I lean on a functional benefit versus an emotional benefit? - Ironclad Brand Strategy (en-US)
![Let's Talk About Brand Benefits and a Reason to Believe | by Felicia C. Sullivan | Marketing Made Simple | Medium Let's Talk About Brand Benefits and a Reason to Believe | by Felicia C. Sullivan | Marketing Made Simple | Medium](https://miro.medium.com/max/1670/1*QArpSQ74enpKvvzvsO0A1A.jpeg)
Let's Talk About Brand Benefits and a Reason to Believe | by Felicia C. Sullivan | Marketing Made Simple | Medium
![When do I lean on a functional benefit versus an emotional benefit? - Ironclad Brand Strategy (en-US) When do I lean on a functional benefit versus an emotional benefit? - Ironclad Brand Strategy (en-US)](https://ironcladbrandstrategy.com/images/book/forging-an-ironclad-brand.png)